HGov: Mass Media


The news audience has changed substantially in the past few decades. Daily newspapers and broadcast news have lost audience to cable television and the Internet. At the same time, the emergence of cable television and the Internet has made it easier for citizens to avoid news when using the media. Although some citizens today consume more news than was possible at an earlier time, other citizens, young adults in particular, consume less news than was typical at an earlier time. A consequence is that young adults are less informed politically, relative to both older adults and to earlier generations of young adults.

The press performs four basic functions. First, in their signaling function, journalists communicate information to the public about breaking events and new developments. This information makes citizens aware of developments that impact their lives. However, because of the media’s need to attract an audience, breaking news stories often focus on developments, such as celebrity scandals, that have little to do with issues of politics and government. In a second function, that of watchdog, the press acts to protect the public by exposing deceitful, careless, or corrupt officials. Third, the press functions as a common carrier in that it provides political leaders with a channel for addressing the public. Increasingly, however, the news has centered nearly as much on the journalists themselves as the newsmakers they cover. Finally, the press functions as a partisan advocate. Although the traditional media perform this function to a degree, the newer media, the talk shows and blogs, specialize in it. Their influence has contributed to a rising level of political polarization in the United States.

1) Read Chapter 10 pp.307-320



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