HGov: Campaign Commercials


Campaign Commercials-2

Each candidate group (2-3 students) will create a commercial for their candidate. Political advertisements usually fall into two broad groups, issues and images. The focus of your commercial is a positive image and/or issue based advertisement. You will use one or more of the following persuasive techniques: name-calling, testimonial, transfer, bandwagon, plain folks, card-stacking, and glittering generalities. Carefully read the information you receive about your assigned candidate. Identify these things in your commercial: experience that qualifies your candidate to be president, why your candidate will appeal to the public, what differentiates your candidate from their opponents, and the candidate’s message.


Homework:
1) Candidate Campaign Commercial – due Wednesday 11/4

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